ords make a difference. They should engage a magazine audience, inform a newsletter subscriber and enrich a marketing mission. Plain and simple: Writing Matters.

So does text from Darin Painter and his team. The national-award-winning freelancer specializes in personality and company profiles that resonate with readers. He has published more than 600 magazine and newspaper stories in publications such as USA Today Online, Writer's Digest, Cleveland magazine, the Atlanta Journal-Constitution, HOW magazine and Delta Comair Navigator.

Darin's newsletter writing and management boosts subscriptions, and his team's wide range of marketing content literally means business for companies and associations.

Need an attention-grabbing personality profile? A new direction for your newsletter? Fast turnaround on a magazine department? Improved ROI for your next marketing piece or integrated-media campaign? Turn to Darin and Writing Matters. Check out the range of publications and firms that already have.

Latest News
January 3, 2012
Looking Forward to COMPOSITES 2013
Darin will head to Orlando in late January to join the on-site writing team that's covering COMPOSITES 2013, an annual trade show held by the American Composites Manufacturing Association. He also will handle content for an on-site newsletter distributed at the event.
December 2, 2012
Darin Writes Cover Story of Print Solutions
Darin penned the "State of the Industry" cover story for the January issue of Print Solutions Magazine, the flagship publication of the Print Services & Distribution Association (PSDA). The piece should hit trade-company mailboxes (and be viewable online) in mid-January 2013. In 2012, he wrote eight feature stories for the magazine.
November 15, 2012
Writing Matters Handling GE White Paper
Partnering with business-to-business publisher Advanstar, Writing Matters has signed on to write a white paper for GE Healthcare, the worldwide provider of tranformational medical technologies.
September 2, 2012
Introducing the Browns Fan Vs. Steelers Fan Blog
Darin, a Steelers fan, and his writer/pal Joe Donatelli have teamed up to publish what they're calling "the most unnecessary blog of all time," Browns Fan Vs. Steelers Fan. Enjoy the mix of comedy, sports, videos and stats.
August 22, 2012
Darin Interviews with Creative Groove
Jennifer Jones of LA-based agency Creative Groove talks shop with Darin in this online interview.
July 10, 2012
Writing Matters Helps WebbMason Revamp Website
WebbMason has revamped its website to more accurately reflect its position as a full-service marketing services provider. Darin joined a team of writers, designers and IT experts to create the site's content.
September 7, 2011
Writing Matters Heads to Cotent Marketing World
Content Marketing World, the largest gathering of content marketing professionals in the world (600+ attendees, 18 countries represented), kicks off today in Cleveland. Darin is looking for great ideas, potential partners and lots of fun!
January 15, 2011
Hope Health's Groundbreaking eBook on Wellness Communication Published
Hope Health, a multi-media content provider offering new perspectives in wellness and benefit communications to workplaces and community organizations, published a new eBook called "New Perspectives in Wellness & Benefits Communication." Darin Painter served as a contributing writer and editorial consultant for the project.
October 1, 2010
Writing Matters Providing Content, Editing for La Quinta
La Quinta Inns & Suites, one of the largest limited-service hotel chains in the United States, has chosen Writing Matters to provide content and editing work for a range of projects, including internal communications and marketing collateral. The company's "voice" is a mix of humor and hospitality, and Darin Painter and his team look forward to contributing to the La Quinta brand.
August 1, 2010
Painter Chosen to Write New Magazine Department
Beginning with the July 2010 issue, Darin Painter will be writing a 2-page monthly department in Pest Control Technology magazine, published by GIE Media. The department, "My Biggest Mistake," will include insight from pest-control professionals on important lessons they have learned from important experiences. Here is a link to the copy of the first installment.
December 21, 2009
Online Courseware Edited for National Association
Writing Matters edited all online and print material for an accreditation from APICS, The Association of Operations Management. People who take the course aim to be designated Certified in Production and Inventory Management, and must pass a test after taking several online and workbook modules.
October 1, 2009
Business Magazine Publishes Two Features by Darin Painter
The October issue of Cleveland Business Connects magazine includes two features by the owner of Writing Matters: a feature on integrated marketing communications provider Quez Media Marketing and a story on the value of "real-time accounting"--tracking the right financial metrics at the right times.
July 15, 2009
Content Strategy Implemented for Marketing Firm
Writing Matters wrote and helped design a comprehensive content marketing plan for a new media firm in Cleveland, including a 34-page identity brochure, Website content, white papers, case studies, blogs and other material.
April 20, 2009
HOW Magazine Feature Reprinted in Creativity Guide
F&W Media reprinted Darin Painter's August 2008 HOW magazine story on corporate and product naming expert Daniel Moneypenny in "A Designer's Guide to Creativity."
February 27, 2009
Hope Health "News for You" Launches
Darin Painter is now crafting short, tip-based copy for clients of Hope Health, Kalamazoo, Mich., firm that delivers employee health, benefit and wellness information. The company offers a variety of lifestyle-related information in various formats, including newsletters, brochures and electronic media.
November 4, 2008
Kodak ONE Magazine Wins Award
The League of American Communications Professionals recognized ONE magazine, published by Kodak's Graphic Communications Group, with a 2008 Spotlight Award for outstanding achievement in the Print: Magazine/Newsletter category. The awards drew more than 1,250 entries in 10 countries. ONE magazine, which Darin Painter wrote, offers a mix of content on opportunities across the graphic arts market.
September 30, 2008
Hope Health's Clients Give Quarterly Newsletter High Marks
The second issue of Hope Health's Quarterly Communique newsletter has received excellent feedback by the company's audience. The publication takes readers inside the minds of employers who are making (and sharing) great ideas for communicating with workers about health, wellness and benefit issues. Writing Matters serves as the firm's custom content provider, and Darin Painter is the newsletter's editor.
August 23, 2008
HOW Magazine Feature On Newsstands
Darin Painter's latest newsstand feature story in HOW magazine is available at Borders and Barnes 'N Noble. The piece delves into how corporate-branding and naming expert Daniel Moneypenny blends creativity with speed. Other features will appear soon in several national, regional and trade publications.
June 9, 2008
Inside Business Magazine Features Published
Darin Painter's two latest feature stories in Inside Business magazine are now on newsstands. Both pieces focus on organizations (including the Cleveland Cavaliers) that are improving economic development in Northeast Ohio. Other features will appear next month in HOW, Print Solutions and School Nutrition magazines.
May 16, 2008
Hope Health Launches Quarterly Print Newsletter
The premiere issue of Hope Health's Quarterly Communique newsletter comes out this month. The publication takes readers inside the minds of employers who are making (and sharing) great ideas for communicating with workers about health, wellness and benefit issues. Writing Matters serves as the firm's custom content provider, and Darin Painter is the newsletter's editor.
April 2, 2008
Major Custom Supplements Arriving This Month
Graphic Arts Monthly magazine will publish two special sections in its April issue that feature new products and initiatives from InfoPrint Solutions (the joint venture between IBM and Ricoh) and Heidelberg. The magazine outsourced the projects to Writing Matters. Check the Corporate Marketing section of this web site soon for the PDF.
March 26, 2008
Writing Matters Creates New Web Content in Advance of Oprah Appearance
Writing Matters crafted several pages of web-site content for The Marcus Buckingham Company, as the best-selling author prepares for an April 10 appearance on the venerable daytime talk show. The site is live now.
March 1, 2008
Painter's Latest HOW Magazine Feature on Newsstands
The current March/April issue of HOW magazine, the leading magazine for graphic designers and other "creatives," includes a story by Darin Painter about ways design studios are using new technologies to communicate more effectively with co-workers and customers. Check it out. Stories by Darin also will be in the next two issues of HOW.
February 13, 2008
Hope Health Inks Content Deal
Writing Matters reached an agreement in principle today to serve as the custom content provider to Hope Health, Kalamazoo, Mich. The firm is a business-to-business, health-based communications company specializing in producing information distributed at workplaces. It offers a variety of lifestyle-related information in various formats, including newsletters, brochures and electronic media. Its clients include Qwest, Bank One, Florida Power & Light and AG Edwards & Sons.
January 3, 2008
Freelance Partner Program Begins
Aiming to collaborate more frequently with top-quality freelance writers, Writing Matters began its Freelance Partnership Program. Interested freelancers seeking to exchange information, ideas and business leads can contact Darin Painter at 440-238-9576 or darin@writingmatters.com.
December 1, 2007
Painter Managing Kodak ONE Magazine
Darin Painter was named lead writer and project manager of Kodak ONE magazine by Reed Business Information, Chicago, and Eastman Kodak's Graphic Communications Group, Rochester, N.Y. Painter will oversee editorial of the full-color, quarterly custom publication, which is targeted to Kodak customers and other leaders in the fields of printing, publishing, packaging, marketing, communications and design.
November 1, 2007
OuputLinks Becomes GCW Owner
OutputLinks, a Houston-based firm that centralizes research and other services for the high-volume transaction output niche of the printing industry, purchased the Graphic Communications World newsletter today and retained Darin Painter as editor-in-chief. For more, visit www.gcworld.biz.
August 10, 2007
Juicy Temples, Writing Matters Partner
Writing Matters is now crafting columns and blog posts for the "Juicebox" section of Juicy Temples' Web site. The Orlando, Fla.-based design studio created the section to offer value-added graphics, branding and advertising tips for its clients.
June 8, 2007
Painter Wins 2 "Azbees"
Printing & Customer Care, a monthly e-newsletter written by Darin Painter for customer service representatives in the printing industry, won a national award in the largest U.S. business publication competition. The 29th annual "Azbees," the contest of the American Society of Business Publication Editors (ASBPE), drew more than 2,600 entries. Printing & Customer Care won gold, silver or bronze in the E-Newsletter category of Tips/How-To/Service Journalism. The level of the award will be announced Aug. 2 at a banquet in New York City. Also, Painter won a Central/Southeast regional award in ASBPE's competition in the Individual/Company Profile category for "Mimeo on the Move", published in Print Solutions magazine in March 2006. The region includes publications in Washington, D.C., Florida, Georgia, Maryland, North Carolina, Ohio, South Carolina, Virginia and West Virginia.
May 16, 2007
Marcus Buckingham to Work with Writing Matters
The Marcus Buckingham Company, a Carlsbad, CA-based business leadership firm by the New York Times-bestselling author of "First, Break All the Rules" and "Go Put Your Strengths to Work," selected Writing Matters to produce copy for its marketing collateral, web site and other projects. The Marcus Buckingham Company trains business leaders on how to maximize their employees' potential through its SimplyStrengths system.
May 2, 2007
Painter Selected as "TABBIES" Judge
Trade Association Business Publications International, a group that brings together English-speaking editors of publications worldwide, selected Darin Painter as a final judge in its annual "TABBIES" writing awards competition. A former national gold award winner in the contest (2004), he'll review entries in the Focus/Profile Article and Regular Column categories. Winners will be announced in July. Earlier this year, Painter served as a judge in Writer's Digest magazine's annual Self-Published Book Awards competition.